Even with a lot of unknowns. And a
few twists and turns along the way.
Like unexpected accidents,
illnesses, death of a loved one.
COVID-19
has made life insurance a priority for
many.
Yet, many families
forego the protection
for other financial necessities.
What could happen to
members who are already struggling with the
uncertainty and financial stress
of the pandemic if they were to lose their household’s
primary source of income?
0
%
of families would face financial hardship within
6 months
of losing one income.1
0
%
within 1 month.1
HelpSAFEGUARDyour members against life’s challengesat every stop along their journey.
With the right insurance protection
when they need it the most.
0
That’s the percent of Americans who recognize
they need life insurance, yet
do not have adequate coverage
to protect their families.2
The Need is Great
Nearly half
(46%)
of U.S. adults don't have life insurance.2
The Risk Is Real
And many don’t have accidental death
and dismemberment (AD&D)
protection.
How can you help make sureyour members aren’t putting themselves at
greater risk?
Automate the Process
Life insurance in just minutes.
No medical exam and a nearly instant,
automated online process increases the
likelihood of purchase.
EMPOWER THEMto make important life decisions with
uncomplicated, straightforward tools and
calculators.
44 percent of millennials
estimate the cost to be more than
6 times higher.2
0
Percent
think life insurance is
three times
more expensive than it actually is.
Real cost of term life insurance for
a
healthy 30-year-old? ~$160 per
year.2
Deliver access to coverage
at a variety
of price points.
Members can easily experiment with protection
price points—control that increases the likelihood they’ll
choose a protection level they can budget and
maintain over the long haul.
Life Insurance Affordability
Calculator
Members can more easily research, plan,
and decide
how to best protect their
families.
Members can compare rates and
choose
different monthly payments and explore
coverage options.
Offer
Complimentary Coverage
Some members will benefit from life insurance,
some will find AD&D a better fit.
Many will have reasons to opt for both.
AD&D can either complement a life insurance
policy or be an alternative resource depending
on a member’s family and financial situation.
Growing Need for Protection
0
%
Percent jump injury-related casualties over
the last 27 years3 and
that accidents are the 3rd leading
cause of death.6
Offer
protection for today's challenges.
In addition to basic AD&D coverage, consider
optional contributory
living benefit* riders that pay out at diagnosis, not death,
and offer a variety of protection
options—stroke, cancer and heart attacks.
*May not be available in your state.
0
%
of all U.S. deaths every year are caused
by heart disease, stroke, or other
cardiovascular diseases.4
0
%
of men and women will be diagnosed with
cancer during their lifetimes.5
Help your members plan
for a brighter future.
Let TruStage® help safeguard
them throughout their journey.
